MyWebGrocer

  • Associate Media Platforms Specialist

    ID
    2018-1604
    # of Openings
    1
    Location : Location
    US-MA-Boston
  • Overview

    At MyWebGrocer we understand grocery. Since 1999, we have worked with the nation's leading grocery retailers and CPG brands to build connections, drive loyalty, increase basket size and attract new customers. MWG is the leading provider of digital grocery services in the country. We work with leading CPG and Retail brands, great people and we have many great agency perks to offer. We are headquartered in Winooski, VT. Our benefits package is competitive.

    The MyWebGrocer Media Team has an ideal position in the marketplace, having the recognition and backing of a large technology company while also operating as a small team with start up values. As a member of the MyWebGrocer Media Team, you will be empowered to think for yourself. We love new ideas and always appreciate a good brainstorming session. Our team works across tons of different CPG and grocery clients, each with its own needs, so we truly embrace a culture of flexibility. We are a fast growing team whose core values revolve around resourcefulness, innovation, and of course, fun.

     

    • Industry: Marketing and Advertising and Online Media
    • Experience: Entry Level
    • Job Function: Marketing and Advertising 

     

    The Associate Media Platforms Specialist reports directly to the Media Platforms Manager.

     

    In your job you will work with the Media Platforms Manager and Platforms Specialists to help set-up, execute, and track digital media campaigns across various media platforms.

    Responsibilities

    You’ll play a central role in digital campaign execution, quality assurance and daily trafficking tasks of online ad campaigns. Day to day, your role will include:

     

    • Learn new technologies at the forefront of the digital marketing space. You will gain valuable experience related to the future of data, advertising, technology and digital media  
    • Support our Platform Specialists in campaign set-up across various media platforms including Programmatic Display, Paid Social (i.e., Facebook), and Paid Search
    • Partner with Media Planning teams across all channels to understand media strategy translated into execution
    • Develop your skills to be platform agnostic related to campaign set-up, in-market optimization, tagging and reporting
    • Learn SaaS-based buying tools that complement DSPs, Facebook, Google Adwords
    • Follow critical naming convention rules consistently across platforms
    • Pull campaign delivery reports to understand performance and financial implications across platforms
    • Learn trafficking skills that complement the launch of each channel
    • Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendors

    Qualifications

    We’re looking for up-and-coming talent with interest in the emerging world of ad technology and digital media including:

     

    • Four years of college education
    • Relevant Internship experience in an office setting
    • Strong Microsoft Office skills with advanced Excel skills (e.g., pivot tables)
    • Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
    • Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
    • Able to apply a high level of care and close attention to detail to campaigns, reports and finance 
    • Document, share, and apply tactical learnings internally
    • Organizational skills; Prioritize and manage multiple work streams simultaneously
    • Strong analytical skills: You can analyze raw data, draw conclusions, and develop actionable recommendations. A natural affinity with numbers is a must

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