MyWebGrocer

  • Paid Search Specialist

    ID
    2018-1585
    # of Openings
    1
    Location : Location
    US-MA-Boston
  • Overview

    MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.  Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands.

     

    As a Paid Search Specialist at MyWebGrocer, you will own and be responsible for driving search engine marketing for a variety of our client’s brands. Your role will focus on expanding paid visibility across Google, Bing and Apple Search. The ideal candidate will have a successful track record in developing and managing large-scale Paid Search marketing campaigns for Retailers (traditional in-store or online/eCommerce).

    Responsibilities

    • Manage MWG’s accounts within DoubleClick Search Software platform
    • Drive customer acquisition and engagement via search engine marketing, including Google, Bing, and Yahoo
    • Work closely with account teams from Google and Bing on identifying new strategic approaches, tactical executions and opportunities to expand our client’s presence
    • Optimize campaigns to diverse sets of KPIs for our programs. For example, new customer acquisition, first orders or share of voice (SOV). Having had CPG or Retail experience is a positive
    • Manage planning and execution of online search marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing, and forecasting—in addition, you will be responsible for keyword research and expansion, competitive benchmarking, and strategic insights across multiple accounts
    • Partner with other MWG departments to build internal infrastructure to automate creation and optimization of our paid search campaigns
    • Provide regular performance updates to client stakeholders and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities
    • Identify new and emerging online advertising technology and capabilities to improve program performance
    • Develop ad search copy in accordance to search engine guidelines and best practices

    Qualifications

    • Highly motivated with demonstrated strong academic history and professional performance
    • Analytical, motivated, and detail-oriented—and you thrive working in a fast-paced environment
    • Strong collaboration skills
    • 1 to 3 years of direct experience running online search engine marketing with a proven track record in developing and executing paid search campaigns with campaign management experience within the retail segment
    • You understand marketing technology and are comfortable using paid search management tools (Adwords, Bing Ads, Yahoo Ad Manager, SEM tool providers like Marin Software, Tracking platforms like TUNE, Google Analytics)
    • Skilled in identifying and executing against different campaign optimization strategies and techniques
    • Possess strong written and verbal communication skills, as well as experience with direct client communication
    • Bachelor’s degree and/or studies in advertising/marketing, communications, mathematics, computer programming, economics, engineering, or related discipline

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